The 10 Best Appetizing Counters in NYC - Page 2 | Village Voice:
"Zabar's (2245 Broadway, 212-787-2000)
One of New York City's most famous grocery stores, Zabar's started as an appetizing counter within another market in 1934 and quickly expanded, eventually becoming the half-block complex it is today. Its renowned appetizing section features numerous deli salads, five kinds of caviar, olives and cheeses from all over the world, and several varieties of in-house smoked fish. Zabar's also has the benefit of a great bakery section as well, carrying babkas, rugelach, bagels, and bialys."